Search Engine Marketing: Pay-Per-Click ROI Tracking Platform

Vision House Marketing's proprietary online Pay-Per-Click tracking platform, TRUE ROI®, turns your website into a measurable marketing tool by capturing all leads from all campaigns and measuring the results.

TRUE ROI® is a measurement that tells you how much revenue you are generating with your PPC advertising dollar. This measurement provides the analytics to understand if your PPC advertising is profitable and is critical to the overall success of the PPC advertising campaign. It helps you make smart marketing decisions and gives you a detailed awareness of your cost-per-lead/cost-per-sale, revenue, and profit. No other marketing agency gives you the innovation, forethought, detailed analysis, accountability and results that VHM can.

TRUE ROI® plugs into the backend of your website and is available to you 24/7 online via any web browser. Using your password, you can access it from anywhere.

TRUE ROI®:

• Captures true leads via an online form.
• Deposits and records those leads into a Microsoft SQL Database.
• Sends a confirmation email to the prospect and automatically send your company an email notifying you of their form submission.
• Creates a prospect/customer database which captures all of their information and can be searched via date range or alphabetically.
• Informs you of how much revenue your PPC campaigns generated during a specific month or over multiple months specifically: PPC expenditure, revenue generated from that expenditure, profit, total revenue (from PPC and non-PPC revenues). Reporting also provides how much revenue each customer generated from your PPC campaign.
• Displays the referring website that your customer came from and shows the number of referrals for each click through. It also displays the revenue generated from that referring website.
• Reports on natural search engine optimization (SEO) efforts where linking strategies are employed by listing where your customers are coming from and how they're finding your website outside of PPC.